Nudge: Improving Decisions About Health Wealth and Happiness

Stok Kodu:
9780141040011
Boyut:
135-210-0
Sayfa Sayısı:
320
Baskı:
1
Basım Tarihi:
2023-10-17
Kapak Türü:
Karton
Kağıt Türü:
Kitap Kağıdı
Dili:
İngilizce
%8 indirimli
355,00TL
326,60TL
Havale/EFT ile: 320,07TL
9780141040011
650417
Nudge: Improving Decisions About Health Wealth and Happiness
Nudge: Improving Decisions About Health Wealth and Happiness
326.60
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.
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